MEN'S SHOES|grid|Men's|Collection|Using only the finest calf leathers from the leading tanneries of Europe, Crockett & Jones shoes are individually crafted on lasts designed to produce the best possible fitting characteristics. Each pair takes up to eight weeks to manufacture in a labour-intensive process involving over 200 highly skilled operations.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-collection_b95adee9-9364-4ecf-950f-3aa95dd6b33a_600x.jpg?v=1611788930@New Season--mens|default|New Season|Collection|Crockett & Jones’s more classic approach to design has paved the way for world recognised English style. With heritage and expertise coursing through the veins of our Northampton based craftsmen and women, our new collections are designed, developed and made to the highest possible standards in our Northampton shoe factory.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-new-season-aw21_600x.jpg?v=1631527785@Main Collection--mens|default|Main|Collection|The Main Collection of Crockett & Jones footwear encompasses a broad range of classic and contemporary styles for men. The assortment of leather and rubber soled shoes and boots are constructed with durable uppers from the finest European leathers including: aniline calf, suede and country grains. This collection presents a wide variety of choice for business, formal and casual wear.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-main-collection_c0615ffc-bb2d-4581-aa58-f6512d1cb291_600x.jpg?v=1611788930@Hand Grade Collection--mens|default|Hand Grade|Collection|This unique collection of styles from Crockett & Jones represents the art of shoemaking at its highest level. Asymmetric lasts, shaped to the natural contours of the foot, gives exceptional fitting qualities. Uppers, cut from the finest calf skins with a supple tannage, provide glove-like comfort. They are hand finished to the highest level in a process which lasts up to 10 weeks.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-hand-grade-collection_81f39ebf-2186-4744-81b2-ef163468b579_600x.jpg?v=1611788931@Shell Cordovan--mens|default|Shell Cordovan|Collection|The Shell Cordovan used by Crockett & Jones is both unique and exclusive. A traditional and lengthy process of specialist vegetable tanning, hand dyeing and finishing produces the distinctive strong fibre structure and rich shiny texture of Cordovan leather.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-shell-cordovan-collection_600x.jpg?v=1611788930@AW21 Ultimate Winter Boots--mens|default|The Ultimate|Winter Boots|Crockett & Jones, makers of ‘more than just’ fine shoes... This Autumn/Winter ‘21 we present something you may not ordinarily associate with Crockett & Jones.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-ultimate-winter-boots-aw21_600x.jpg?v=1631527785@AW21 Slate Suede Collection--mens|default|Slate Suede|New Colour|Crockett & Jones, makers of ‘fashionably’ fine shoes... This Autumn/Winter ‘21 we present a new colourway, Slate Suede.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-slate-suede-collection-aw21_600x.jpg?v=1631527785@AW21 The Black Editions--mens|default|The Black Editions|Collection|We present to you a concept never seen before from Crockett & Jones. An over-sized, ‘Cleated’ rubber sole is showcased using a selection of contemporary black leathers. ‘The Black Editions’ is an audacious collection of English footwear, influenced by Japanese style.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-collection-mens-the-black-editions-collection-aw21-2_600x.jpg?v=1632491647@James Bond, No Time To Die--mens|default|No Time To Die|James Bond|Crockett & Jones proudly announces its official partnership with EON productions, the makers of the James Bond films. 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They don’t just have relevance, they have become reference points of value and quality – recognisable from Crockett & Jones.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-the-icons-2_600x.jpg?v=1632491648@Loafers--mens|default|Loafers|Penny, Tassel...|Loafers have grown from strength to strength over recent years and are the most casual style available from a Goodyear-welted shoemaker such as Crockett & Jones. Today, we have an extensive collection available in Calf, Suede and Grain in both ‘Lined’ and ‘Unlined’ forms.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-loafers_600x.jpg?v=1611788932@All Boots--mens|default|Boots|Derby, Chelsea, Chukka...|The Crockett & Jones boot collection has grown considerably over recent years. Diverse in style and material there are few situations where a pair of Crockett & Jones Boots cannot be worn! This comprehensive collection covers a wide variety of boot styles.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-boots_600x.jpg?v=1611788931@Derby Boots--mens|default|Derby Boots|Cap Toe, Brogue...|The most popular of all the boot styles, a Derby boot is a fully lined, high leg and all together, more substantial boot.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-derby-boots-2_600x.jpg?v=1632497096@Chelsea Boots--mens|default|Chelsea Boots|Suede, Calf, Grain...|Expert pattern cutting, and shoemaking of the highest order, means Crockett & Jones makes some of the finest Chelsea boots on offer today.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-chelsea-boots-2_600x.jpg?v=1632491648@Chukka Boots--mens|default|Chukka Boots|Two eyelet, Three eyelet|It is believed that a Chukka boot has both a sporting and a military heritage. A Chukka boot (or Desert boot) is constructed using three pieces of outer material|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-chukka-boots-2_600x.jpg?v=1632491648@Oxfords--mens|default|Oxfords|Toe Cap, Semi-Brogue...|The most easily recognisable of all classic styles, is the elegant English Oxford, synonymous among the English shoemakers. A formal style that dates back over two hundred years, it is thought to have been named by the students at Oxford University.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-mens-oxfords_600x.jpg?v=1611788932@Derbys--mens|default|Derbys|Brogue, Split Toe...|Derby shoes are possibly the most versatile of all shoe styles, bridging the gap between smart and smart casual wear with ease. 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They don’t just have relevance, they have become reference points of value and quality – recognisable from Crockett & Jones.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-womens-boots_600x.jpg?v=1611788930@Boots--womens|default|Boots|Chelsea, Lace-up...|The Crockett & Jones boot collection has grown considerably over recent years. Diverse in style and material there are few situations where a pair of Crockett & Jones Boots cannot be worn! This comprehensive collection covers a wide variety of boot styles.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-womens-the-icons_600x.jpg?v=1611788929@Loafers--womens|default|Loafer|Tassel, Fringe...|Loafers have grown from strength to strength over recent years and are the most casual style available from a Goodyear-welted shoemaker such as Crockett & Jones. Today, we have an extensive collection available in Calf, Suede and Grian in both ‘Lined’ and ‘Unlined’ forms.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-womens-loafer_600x.jpg?v=1611788930@Oxfords--womens|default|Oxfords|Toe Cap, Semi-Brogue...|The most easily recognisable of all classic styles, is the elegant English Oxford, synonymous among the English shoemakers. A formal style that dates back over two hundred years, it is thought to have been named by the students at Oxford University.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-styles-womens-oxford_600x.jpg?v=1611788930@Derbys--womens|default|Derbys|Town, Country...|Derby shoes are possibly the most versatile of all shoe styles, bridging the gap between smart and smart casual wear with ease. 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The Belt Collection is made from skins chosen from the very best tanneries in Europe which are specially dyed to exactly complement our footwear.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-belts-all-2_600x.jpg?v=1611788930@Calf--belts|default|Calf|Belt|The Crockett & Jones Belt Collection is made from skins chosen from the very best tanneries in Europe which are specially dyed to exactly complement our footwear. Each belt is fully lined, expertly stitched and has a hand-finished buckle of the highest quality.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-belts-all-2_600x.jpg?v=1611788930@Suede--belts|default|Suede|Belts|The Crockett & Jones Belt Collection is made from skins chosen from the very best tanneries in Europe which are specially dyed to exactly complement our footwear. Each belt is fully lined, expertly stitched and has a hand-finished buckle of the highest quality.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-belts-all-2_600x.jpg?v=1611788930@Grain--belts|default|Grain|Belts|The Crockett & Jones Belt Collection is made from skins chosen from the very best tanneries in Europe which are specially dyed to exactly complement our footwear. Each belt is fully lined, expertly stitched and has a hand-finished buckle of the highest quality.|//cdn.shopify.com/s/files/1/0469/2911/7347/files/menu-belts-all-2_600x.jpg?v=1611788930@Shell Cordovan--belts|default|Shell Cordovan|Belts|The Crockett & Jones Belt Collection is made from skins chosen from the very best tanneries in Europe which are specially dyed to exactly complement our footwear. 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20 years on Jermyn Street & 40 years at the helm - Jonathan Jones

Words by Crockett & Jones
An interview with the Managing Director of Crockett & Jones.
Crockett & Jones - 20 Years on Jermyn Street - Jonathan Jones
Name

Jonathan Jones

Position

Managing Director (4th Generation Jones)

How long have you worked at Crockett & Jones?

40 years

Aside from it being your family business, what originally attracted you to work for Crockett & Jones?

It was the quality aspect of the business, along with the family history and I also had a keen interest in the product. The founders of the business set high standard for shoe making in the early 20th Century, which was a key motivator to continue and develop.

What did you do before you joined Crockett & Jones?

After University, where I studied Classics, I read law in London for two years, I then started to take an interest in the family business from afar. At the time the company wasn’t doing particularly well, so I came back to Northampton and began working at C&J and it went from there.

In the 1970's, it is well documented that Crockett & Jones was not in the position it is today, how did you go about rebuilding your family business, and what are the key elements that brought your company the success it is experiencing today?

There were a lot of problems at the time, the company had been treading water since the second world war and hadn’t expected the upcoming changes in the fashion market. We needed to redefine the strategy of the company going forward. We focused on building our exports and developing new markets such as Europe; which we didn’t have a big presence in at the time. All of this was built from our great strength – which is high quality Goodyear-welted shoe making.

After what must have been 20 hard years of growing the Crockett & Jones’s reputation, whilst making sure you had the right product quality and collections, did you ever imagine that C&J would prosper so well on what must be the most competitive street in the world – Jermyn Street, London?

In 1997, we had already started to rebuild the product collections and the same time as growing the European market, so the concept at the time was to create a showcase for the brand by having a, London based, flagship retail shop. Jermyn Street being the most famous street for shoes - that was the key place to start. It gave us the opportunity to begin our long-term strategy of having our own retail so we could serve customers personally and showcase our full collection.

Congratulations for achieving 20 years on Jermyn Street. What do you think has made C&J retail so successful since you first opened at 69 Jermyn Street?

The success of Crockett & Jones retail has grown steadily and organically from day one. After getting the first shop established, continued success came from a combination of team work from head office, Steve Murdoch and his retail staff in London. We gradually expanded the retail business as we felt we could.

The success is down to the quality of the product and the retail team – we have a very loyal team who give high quality personal service.

Crockett & Jones is world renowned for offering excellent value. This has always been your focus, and is spoken about daily throughout the retail shops. Why is this balance between price and quality so important to you?

We want to be known for high quality products whilst being competitive in our field – essentially, everyone, when purchasing a product wants to be reassured by this. Our customers appreciate quality so we need to keep the balance right to maintain their brand loyalty. We are always grateful to the number of loyal customers we have attracted over the years.

Crockett & Jones are now regarded as a much ‘trendier’ company than in previous decades due to our world markets, particularly Japan, and interactive platforms such as our website, Instagram and Pinterest. How do you think this perception impacts on business today when it didn’t exist in 1997?

This is down to the product itself, we are always looking at improving our collections whilst moving with the times. A lot of spending on footwear is now by the younger demographic so we have to get the balance right between traditional and keeping up with current trends. By having opportunities to be in better contact with our customers worldwide we are able to get more feedback and keep in tune with their fashion – which is taken into account when developing our seasonal collections.

Given that the demand for C&J has grown considerably over the past few years, is there a growth strategy for C&J retail? And are there any new C&J retail shops in the planning?

We are always looking at retail opportunities, although we need to be aware of what we can sensibly handle and our production capacity. Our retail business will continue to grow slowly and steadily over the coming years.

What are the challenges that a 2017 Crockett & Jones encounter and where do you see the company over the next 20 years?

One challenge that I am often documenting is the sourcing of quality skins, it is becoming more and more difficult to find due to the shortage of calf skins currently in Europe. There is also the constant challenge of changing fashion trends around the world, with the market becoming more casual. This reflects on the smaller number of skilled labourers we are seeing when trying to recruit in our factory in Northampton, due to our industry becoming smaller. Through all of these challenges we still continue to grow by focusing on our strengths.

Finally, do you see Crockett & Jones continuing as a family run business?

We are fortunate enough to have a number family who are interested in taking the business forward. With three members of the next generation, Philippa, William and Oliver already involved, that is a very good sign for the future!

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